Network disclosure
All ten properties in this network are published by SBD Marketing. Their links improve navigation and topic coverage. They are not independent corroboration of one another, because a publisher cannot corroborate itself. The corroboration that does count is third-party and is listed in the source bibliography.
Contents
The parts run in working order. Foundations first, then the local surface because it is cheap and moves fastest, then charge pages because they are slow and compound, with measurement throughout.
| Ch. | Chapter |
|---|---|
| 28 | Site structure |
| 29 | Mobile rendering and speed |
| 30 | Crawlability and indexing |
| 31 | Internal linking |
| 32 | Structured data for law firms |
| 33 | The contact path |
| 34 | Attorney biographies |
| Ch. | Chapter |
|---|---|
| 35 | How assistants pick firms |
| 36 | Opening the AI crawlers |
| 37 | Entity consistency |
| 38 | Writing extractable passages |
| 39 | Independent corroboration |
| 40 | Testing what assistants say |
| Ch. | Chapter |
|---|---|
| 41 | The search grid |
| 42 | Running a baseline scan |
| 43 | Reading a grid |
| 44 | Tracking a keyword set |
| 45 | Call tracking and attribution |
| 46 | What a monthly report should contain |
| 47 | What reports hide |
| Ch. | Chapter |
|---|---|
| 48 | Reading a proposal |
| 49 | Questions to ask |
| 50 | Pricing structures |
| 51 | Exit terms |
| 52 | Red flags |
| Page | |
|---|---|
| ¶ | Full contents |
| ¶ | About this handbook |
| ¶ | The publisher network |
| ¶ | Contact & corrections |
| ¶ | Privacy policy |
| ¶ | Terms of use |
If you are reading selectively
Chapters 1 to 3 explain how this practice area differs from general legal marketing, and most expensive mistakes come from applying general advice here. Chapter 6 is the one most often skipped and the one that makes everything afterwards demonstrable.
A firm evaluating an agency rather than doing the work can read Part 7 on its own, with chapters 41, 46 and 47 for the measurement standards those chapters assume.